Sucking on your addictive LinkedIn security blanket?

For too many people in certain domains—translation is one of them—LinkedIn is an addictive security blanket, wrapped in and protected by a delusion that is promoted by a company that knows that selling addictive delusions. particularly to a population of people who are confused and uneasy about the future, is highly profitable.

Religions have worked that game for as long as they have existed. In a sense, because LinkedIn users, similar to people claiming to have a faith, apparently don’t require evidence to believe in something, belief in the platform could be treated as a religion, without the tax exemption, of course

Microsoft fed me a post recently from a freelance translator that evoked over a hundred comments. The post and the comments were discussing how to “succeed” and attain “reach” by posting on LinkedIn.

What in the world are these people talking about? Does harvesting a large number of impressions and comments (by colleagues, not clients) on LinkedIn mean success? Does it gain translators clients that pay them money? The evidence of that is extremely slim, and nobody seems to even bring that aspect of the platform up. It’s the irrelevant elephant in the living room where people are talking about LinkedIn “success” and “reach” as if these meant something on a social media platform that purports to be a business networking platform but is actually nothing of the kind for translators.

I’ve heard a number of translator colleagues say they made a LinkedIn account but got nothing from it, and they far outnumber that ones who say that they have acquired clients because of their LinkedIn presence. Although I wonder about what kind of clients and the veracity of such claims—LinkedIn has an established reputation as a bullshitting platform—such cases might exist, but with AI-using agencies far along in their move away from professional translators, the constellation of conditions, circumstances, and skills required for freelancers to acquire the direct clients they need to *perhaps* survive means that the value of interacting on LinkedIn approaches zero.

The freelance translators most likely to survive will be those who realize the value of real-world networking with potential clients. LinkedIn is not the real world they need to be active in. Translators who don’t understand what that means and don’t try to find out will not survive, and it is safe to say that most won’t.

There will be a small number of exceptional survivors, of course, but the drastically changed reality will preclude most freelance translators from surviving.

I’ll make this short.

If you’re a freelance translator and thinking of continuing to work for translation agencies, your chances of surviving by translating more than another year or two are extremely slim.

If you can change careers entirely or at least break away from AI-using agencies —in 2026, this means the agencies that support almost all freelancers—you might survive for a while. But most freelancers can’t break away from agencies, because of their circumstances, their preferences and personalities, or their skill sets. For them, it is over—finished, gone, and not coming back.

Accordingly, I will be providing no further writings directed at freelance translators, although I have made some legacy writings and presentations available on the parent website.

More AI Snake Oil

In a recent BBC report of an interview with Google (Alphabet) boss Sundar Pichai, we see Pichai repeating the nonsense spewed by numerous AI tech bros in attempts to allay fears of AI disruption.

Pichai says that AI will also affect work as we know it, calling it “the most profound technology” humankind had worked on. Well, perhaps that part of his comments is correct.

“We will have to work through societal disruptions,” he said, adding that it would also “create new opportunities”.

One person’s manageable disruption is another’s total disastrous loss of earning power.

There are people who have been successful in a number of specific careers who will not be offered or be able to take those “new opportunities.” Many are already being deprived of work and income, by being replaced by AI. Opportunities will be provided to others, perhaps, but certain careers will simply disappear; translation is one of them. Change is coming much too fast for some groups to keep up. The notion that translation will continue as a career is clearly delusional.

“It will evolve and transition certain jobs, and people will need to adapt,” he said. Those who do adapt to AI “will do better”.

Transition? Adapt? What do translators transition to and how do they adapt? By accepting post-editing work at one-fifth the word rate (and certainly not anywhere near a compensating five-fold increase in throughput)? And that doesn’t even address the issue of mind-numbing post-editing work. Most translators will not be able to survive by adapting to AI or even adopting AI themselves, because they have been habitualized by their clients to working only for a client demographic one tier above them on the food chain, and that client demographic is currently using AI to replace them. Freelancers have arguably allowed themselves to be isolated from translation consumers that have not yet adopted AI. AI will be of no avail without clients that are not using AI, and that includes acting as the “human in the loop,” the snake oil sold by the major translation brokers that control most of the translation market.

“It doesn’t matter whether you want to be a teacher [or] a doctor. All those professions will be around, but the people who will do well in each of those professions are people who learn how to use these tools.”

This could very well be true for some professions. As noted above, however, freelance translating is not one of them, as is already being demonstrated to be the case, with large numbers of translators trapped into non-translation functions that pay extremely poorly, if they even have that left as their clients replace them with AI.

The outlook is bleak. More and more translators are coming to realize that, but numerous translation organizations appear to hang onto the delusion that this storm can be ridden out; it cannot. When it passes, it will leave a barren wasteland in its path, with very few translators left standing.