A business plan for people short on skills and ideas, and not willing to spend time writing.

Give a prompt to ChatGPTx as follows:

“Write 300 words about [insert name of a well-known person, a totally unknown person, or even a fictitious person, a movie, a historical event, or just about anything that has something to do with—or nothing to do with—you or the social media platform you’re on].”

Countless variations are possible and are recommended for best effect.

The requested “content” will be generated immediately, and you can copy-and-paste it into an anonymous or pseudonymous social media account to attract engagement, which could be hundreds of comments, or even thousands if the post includes politically controversial content. An important element to include in each of your posts is either a photo you steal (no need to ask permission for republishing—remember you’re anonymous and not going to be held accountable) or an AI-generated image.

This works on most social media platforms, which essentially guarantee that you can remain anonymous and unaccountable. These days, although truly anonymous accounts might seem difficult on LinkedIn, many people have overcome this problem, and even LinkedIn is demonstrating itself to be as good a place as any to drop your slop.

After a while, when the account has accumulated enough engagement on numerous such slop posts, you can sell the account for repurposing by someone else, but that won’t be obvious to subsequent visitors, because the account will remain anonymous or pseudonymous after the sale as well. I have seen ads for places willing to purchase or rent your LinkedIn account, provided it has a record of high engagement levels.

Alternatively, you can keep the account and hope that people will click on your other social media links. You can include a fake physical address without a problem, with confidence that nobody is going to show up there and find out it doesn’t exist. It doesn’t matter. In fact, nothing matters in this business model, which is precisely its charm.

And you can make as many of these anonymous accounts as you want, with each posting countless meaningless buckets of AI slop every day.

What the fuck wrong with people? And I’m also—particularly, in fact—including those people who, because of their stupidity and credulity, actually engage with this AI-generated garbage, often created by wretches who have nothing to offer other than endless demonstrations that, well, they have nothing to offer.

Again, what is wrong with people? Lots of things, it seems, and that’s on both sides of the ocean of AI slop that has flooded the online places some people think are real and have come to rely on, often as a replacement for real-world interaction with other members of their species. These people need to get out more.

LinkedIn is becoming just another social media cesspool.

In just a week or so, I have seen a rapid and disturbing increase in the number of posts thrown at me by Microsoft’s LinkedIn that are clearly Facebook-like engagement-harvesting slop.

A typical post describes at length some historical or current event that might have happened or a person, although some are clearly total fabrications. Sources are not cited, because there are none to cite.

Most of these posts are lengthy (as if someone told ChatGPT to write N hundred words about XYZ), and much of the writing has the undeniably cadence and style of AI.

Many of these posts are from non-anglophone places. Many of them are accompanied by AI-generated images, and sometimes by photographs that the poster is highly unlikely to have obtained permission to use. This turns a post that is merely annoying drivel into an unlawful act that is annoying drivel.

In any event, while Microsoft seems skilled at detecting when posts are in any way negative, particularly with regarding its platform or AI, and effectively shadow-bans such posts (as it did to this blog post today when it was uploaded to LinkedIn), it actively promotes the above-noted garbage, which is nothing more than AI-slop aimed at harvesting engagement for someone or something with nothing to say or offer.

This garbage needs to be kept on Facebook or other social media platforms, although an argument can be made that the social media platform called LinkedIn is rapidly coming to resemble the Facebook cesspool, and I’m making that argument.

Write if you get real.

It just struck me that I have been passing up a great opportunity to promote my business.

I need to trash my tiny company and start up a new tiny company. Then I can call the business a startup, and if I present myself as a founder and an entrepreneur, I can solidify my position on the spectrum, the buzzword salad (BS) spectrum that is.

I can then take my newly fashioned persona to LinkedIn and be excited, thrilled, and honored about anything and everything that happens.

That will secure my position on a path…uh, sorry, journey…to LinkedIn success, and we know how meaningful that is.

Seriously, folks, when I hear people mixing up a salad of buzzwords like journey, startup, founder, entrepreneur, elevating, scalable, and many more empty attempts at relevance, it reminds me that 受注してなんぼ, if you’ll excuse the Kansai version of the Bob and Ray “Write if you get work” sign-off.

Perhaps an even better version would be write if you get real.