Who gets to decide how good is good enough in translation?

Online interaction between freelance translators is filled lately with comments to the effect that translations created using AI are not good enough. Assertions are made that grave things will happen if AI is allowed to translate. Further assertions are made that clients will come back to “us” (to whom, I wonder?) when they realize the problems. And some translators posit that loss of lives and grave legal consequences will follow if AI is used to translate medical texts or documentation for machinery that could be dangerous if operated incorrectly.

All of these comments serve the very good purpose of what I call—borrowing from my NY upbringing—kvetch-bonding (wound-licking also comes to mind), between translators who feel they are being attacked on all sides by the migration of agencies to using AI to replace professional translators.

But most of the comments ignore the reality that the translation the kvetchers have been making their living from is, before—and, yes, even above—concerns over quality, a business, and people pursuing that business and their paying clients (translation consumers) get to decide whether a translation is good enough.

The subtext here is that most translators are not pursuing translation as a business, but have for decades—and to an increasing degree lately—been participating in what has been more recently been characterized as a gig-work economy.

The agencies have denied translators their agency in determining how they work. Requiring the use of specific software products and the use of hamster wheel translation platforms are good examples of this. Reverse auctions where translators bid jobs down are another. Of course, complicity on the part of freelance translators is a necessary element in making this gig-work economy function, and function it does.

Ultimately, as has been the case for as long as I can remember, the balance between cost and quality will be evaluated by and will inform business decisions by people in the translation business and their paying clients. The volume of translation work given to professional translators has significantly dropped precisely because significant numbers of clients are willing to bear the risks of lower quality if it is accompanied by a much lower cost.

No amount of complaining by freelance translators is going to change that. And the level of complaining among translators themseves, who cannot change things, reminds me of that old Chuck Berry song. Translators need to stop playing with their own ding-a-ling and interact with the people who can make a difference and who are making decisions about how good is good enough for them.

Translators will not be successful at moving agencies already heavily invested in efforts to eliminate professionals. That points clearly to clients who pay for and consume translations.

As a translator, your marching orders are clear. Can you hear the drums? Or are you playing with your…