Sucking on your addictive LinkedIn security blanket?

For too many people in certain domains—translation is one of them—LinkedIn is an addictive security blanket, wrapped in and protected by a delusion that is promoted by a company that knows that selling addictive delusions, particularly to a population of people who are confused and uneasy about the future, is profitable.

Religions have worked that game for as long as they have existed. In a sense, because LinkedIn users, similar to people claiming to have a faith, apparently don’t require evidence to believe in something, belief in the platform could be treated as a religion, without the tax exemption, of course.

Microsoft fed me a post recently from a freelance translator that evoked over a hundred comments. The post and the comments were discussing how to “succeed” and attain “reach” by posting on LinkedIn.

What in the world are these people talking about? Does harvesting a large number of impressions and comments (by colleagues, not clients) on LinkedIn mean success? Does it gain translators clients that pay them money? The evidence of such outcomes is extremely slim, and nobody seems to even bring up that aspect of the platform. People talk about LinkedIn “success” and “reach” as if these meant something on a social media platform that purports to be a business networking platform but is actually nothing of the kind for translators.

I’ve heard a number of translator colleagues say they made a LinkedIn account but got nothing from it, and they far outnumber that ones who say that they have acquired clients because of their LinkedIn presence. Although I wonder about what kind of clients and the veracity of such claims—LinkedIn has an established reputation as a bullshitting platform—such cases might exist, but with AI-using agencies far along in their move away from professional translators, the constellation of conditions, circumstances, and skills required for freelancers to acquire the direct clients they need to perhaps survive means that the value of interacting on LinkedIn approaches zero.

The freelance translators most likely to survive will be those who realize the value of real-world networking with potential clients. LinkedIn is not the real world they need to be active in. Translators who don’t understand what that means and don’t try to find out will not survive, and it is safe to say that most won’t.

There will be a small number of exceptional survivors, of course, but the drastically changed reality will preclude most freelance translators from surviving.

Shameful and non-shameful use of AI

I don’t use AI when translating documents for clients, for the simply reason that I don’t need AI to translate, I don’t like the translations it produces, and I’m the translator I present to my client as the person who cares about and will execute the translations of their documents. Using AI would be a betrayal.

Translation-brokering agencies, which are well along in their replacement of human professionals with AI—and that leaves former translators with only extremely low-paid and mind-numbing post-editing work—are in a different situation.

The reason is simple. Almost all translation that is paid for by translation consumers is done by entities that are not themselves involved in executing translations, beyond purchasing the translations and then, if necessary, purchasing editing thereof before selling them. That is the case now, and it has been the case for many years, from long before humans found themselves being replaced by AI. Since entities that sell translation are only very rarely involved in doing translations, it makes sense for them to move away from expensive human professionals, and they are succeeding in that move.

Top Page of my company website

That said, for a process or task that I do not purport to do myself or sell to clients as a practitioner, I am more willing to use AI. If you look in the upper-right corner of my company website pages, you will see a hamburger menu icon. I have manually written all the HTML for my considerable number of webpages for many years, resisting adding such a feature, not understanding how to do it, either with or without JavaScript. I gave in the other day and used Claude.ai to build that feature into my website. It took less than three minutes to obtain the required patch of html markup and the associated JavaScript, required no cash outlay, and it gave me what I needed with just a plain-language prompt of about three lines describing what I wanted.

There is a putative environmental impact—it is much smaller, of course, than the impact resulting from building a fake video of a deceased celebrity or a dancing cat—but I am not at all ashamed I did that. That would not be the case if I were in the business of selling webpage designs.

Returning to translation, the translations I do are mine and will continue that way, as I continue to resist the mindless rush into a world where translators surrender to their AI-using translation-brokering clients and professionals of all sorts outsource not only their writing but also their thinking to a collection of software commands. That’s not my style, and I cannot see that changing anytime soon.

More AI Snake Oil

In a recent BBC report of an interview with Google (Alphabet) boss Sundar Pichai, we see Pichai repeating the nonsense spewed by numerous AI tech bros in attempts to allay fears of AI disruption.

Pichai says that AI will also affect work as we know it, calling it “the most profound technology” humankind had worked on. Well, perhaps that part of his comments is correct.

“We will have to work through societal disruptions,” he said, adding that it would also “create new opportunities”.

One person’s manageable disruption is another’s total disastrous loss of earning power.

There are people who have been successful in a number of specific careers who will not be offered or be able to take those “new opportunities.” Many are already being deprived of work and income, by being replaced by AI. Opportunities will be provided to others, perhaps, but certain careers will simply disappear; translation is one of them and, for most translators, it’s basically gone as an activity that can be billed. Change is coming much too fast for some groups to keep up. The notion that translation will continue as a career is clearly delusional.

“It will evolve and transition certain jobs, and people will need to adapt,” he said. Those who do adapt to AI “will do better”.

Transition? Adapt? What do translators transition to and how do they adapt? By accepting post-editing work at one-fifth the word rate (and certainly not anywhere near a compensating five-fold increase in throughput)? And that doesn’t even address the issue of mind-numbing post-editing work. Most translators will not be able to survive by adapting to AI or even adopting AI themselves, because they have been habitualized by their clients to working only for a client demographic one tier above them on the food chain, and that client demographic is currently successfully using AI to replace them. Freelancers have arguably allowed themselves to be isolated from translation consumers that have not yet adopted AI. AI will be of no avail without clients that are not using AI, and that includes acting as the “human in the loop,” the snake oil sold by the major translation brokers that control most of the translation market.

“It doesn’t matter whether you want to be a teacher [or] a doctor. All those professions will be around, but the people who will do well in each of those professions are people who learn how to use these tools.”

This could very well be true for some professions. As noted above, however, freelance translating is not one of them, as is already being demonstrated to be the case, with large numbers of translators trapped into non-translation functions that pay extremely poorly, if they even have that left as their clients replace them with AI.

The outlook is bleak. More and more translators are coming to realize that, but numerous translation organizations appear to hang onto the delusion that this storm can be ridden out; it cannot. When it passes, it will leave a barren wasteland in its path, with very few translators left standing.