Taking Silly to a New Level

I hope clients who purchase my language services have a wonderful “purchasing experience,” and I hope they understand the efforts we make to protect them from silly buzzwords. Actually, it’s not at all difficult to avoid silly language, but even some major broadcasters are not immune to the temptation to sound silly.

In a BBC story describing up-market Vietnamese smugglers catering to Vietnamese migrants this date, we find:

Our investigation—including interviews with Vietnamese smugglers and clients, French police, prosecutors and charities—reveals how Vietnamese migrants are paying double the usual rate for an “elite” small boat smuggling experience that is faster and more streamlined.

A defense of this might be that BBC was intending to be facetious, but the rampant misuse of “experience” following nouns of all varieties makes me doubt it.

I can’t help but imagine these smugglers providing smuggling solutions and empowering the migrants to elevate their voyage and assimilation (or hiding) experiences. Perhaps the smugglers explain this on their LinkedIn page or in a short video somewhere.

The list of silly buzzwords and expressions that warrant corporal punishment of indiscriminating users continues to grow.